Australian Post popup for online stores
E-commerce popup stores are a growing trend, providing a physical presence for online retailers.
Australian Post's move to matching their well-known brand and delivery service, with some of Australia's most unique online stores this Christmas is a smart move. Effectively creating a digital shopping centre. Each pop-up store includes a screen, a shelf for product samples, a shopping assistant from the brand represented and an i-pad based mobile payments system.
This is a game changing strategic move from Australian Post, helping to redefine the boundaries of their industry and stay relevant in a market where traditional post is on the decline.
Is your company staying relevant in a changing market? In what areas can you partner with others to extend the boundaries of your industry? If you would like help narrowing possibilities and exploring strategic moves to keep your company relevant, please get in touch.
Posted: Wed 23 Dec 2015