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Bicycle Innovation - Sandwichbikes

DIY Bike Building Innovation, Develops Product Story + Heartfelt Connection to Customer 

Dutch company Sandwichbikes is about to begin production of their eco-friendly DIY flat-pack bike. This latest in bike building innovation / simplification, features a wooden frame bike with less than 50 parts which is shipped flat pack for owner to easily assemble themselves.

This approach to innovation is largely about the story the bike tells. Creating a greater connection between the consumer and the product, with a design that emphasizes – rather than hides – its hand-built nature. With a pre-order retail price of EUR$799 and the success of similar products such as the iconic IKEA furniture, this is a strategy worth consideration for other businesses.

Wooden Bikebike business innovation

Posted: Thu 09 May 2013