This is one of the best marketing articles I have come across in recent times. '7 Lessons From the World's Most Captivating Presenters' presents some simple techniques used by the world's best presenters. However, I think the true value in this is not simply honing your presentation skills, but in changing how you think about and promote your products or services.
Can simple emotive language change how potential customers view your product or service? Can a story engage your audience better than any facts could ever convince them of the benefits you are offering?
When Steve Jobs introduced the world to the iPod, he could have said something like this:
“Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”
But he didn't he said something much more powerful.
“iPod. One thousand songs in your pocket.”
We often find that coming from an outside perspective enables us to quickly identify the underlying emotive story, and help the businesses we work with to enhance their customer engagement. If you would like some assistance in this regard, we would be happy to help. Contact us.
Posted: Wed 27 Mar 2013