How great leaders inspire action

Why does your business or organisation exist? This could be the most important question you ever ask.

Simon Sinek is a well know leadership writer and speaker. In this TED talk Simon Challenges you to go against the flow of normal business and start with the question that is at the core of all successful organisations... Why?

This talk is highly recommend and has been viewed by over 22 Million people worldwide since 2009. Watch his TED talk here.